Content planning for a (growing) blog: 6 easy-to-use tips

3 min


114
114 points

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to plan your blog posts – effortlessly!

A blog post planning that works

If your blog and your audience are growing and you’re getting more serious about blogging, you should make a plan for your content. If you have a personal blog, planning your content will be fairly easy: Our own blogger Caroline explains how she plans her blog posts here.

Planning becomes much harder if you are working with multiple authors who write about different topics or invite guest bloggers. I’ll share six important pointers that will help you to create a proper plan:

Want to read more about the technical side of a growing blog? Then read our article on how to manage the technical SEO of a growing blog. Or struggling with your blogs structure? Read how to keep the structure of your growing blog under control!

1. Create an editorial calendar

An editorial calendar is essential if you’re working with multiple authors and if you post frequently. That’s why you should create an editorial calendar in which you plot all the posts that you’re going to write. This could just be an excel sheet, but it’s easier to use an editorial plugin or service with a drag and drop calendar for this, e.g. TrelloMeisterTask or Monday. In this calendar, you can easily assign posts to authors and editors and, if you like, use labels for categorization.

2. Sit down and brainstorm

If you want to fill the editorial calendar, you could start with a brainstorm. Invite all your blog authors and sit together. Ask everyone what their ideas are and which posts they would like to write in the near future. Of course, you should use your keyword research as a basis.

Make a list of the ideas and wishes, and then plot them out on the editorial calendar. Make sure your authors finish their blog posts a few days before the publish date so you can proofread, edit if needed, and find or create accompanying illustrations or photos.

3. Decide on frequency

You should blog regularly. It’s hard to give exact numbers. For most company blogs, one daily post is fine and doable. But for a personal blog, this probably won’t be feasible. Try to establish some kind of frequency and stick to it. Your readers will appreciate a reliable schedule. Once you know you can commit to your chosen schedule, make sure to communicate it to your audience somehow, so they know what they can expect.

4. Add variation

If you often write about similar topics – beware of keyword cannibalization though – make sure to mix things up a little. Don’t post articles about nearly identical topics one after another. Of course, you can still write blog series, but try to vary between subjects as much as possible. You could also make variations in the form of your content. A video post, for example, spices things up!

5. Use news and current events

When planning your content, you should take a look at your calendar as well! Are there any major events coming up which are worth mentioning in your blog post? Or should you write some seasonal posts? Make sure to mix these ‘current-events posts’ with the other posts you have lined up.

6. Use a style guide

Composing a style guide for your blog is a great way to make sure everyone writes and spells in the same way. In a style guide, you can agree to write words in a certain way. Of course, we should all write in a grammatically correct way, but the use of capitals and brand names could differ. As all authors write for the same blog, it will create more unity if everyone spells the important words in the same way.

In the style guide, you could also agree on the length of posts, the use of paragraphsand headings, and the use of images. It should be a document in which you write down all the things that have to be consistent in your posts. And don’t forget to add some pointers for SEO copywriting as well!

If you work with an occasional guest blogger, a style guide could be a great document to help them write a post that fits the style of your blog as well.

Content planning will help you grow!

A growing blog will ask for more content planning, especially if you’re working with multiple authors. It’s important to agree on style, the topics to write about, and the number of blog posts to write. As long as authors keep on working and talking together, a blog with multiple authors can be a great success and make your site grow even further!

Read more: Blogging: the ultimate guide »


Like it? Share with your friends!

114
114 points

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Sande Kennedy

Sande Kennedy is the founder of SandeKennedy.com & Kenyans247.com He is a Kenyan-based Internetprenuer,blogger Political Activist,informer who has an interest in politics, governance, corporate-fraud and human-interest. Kindly drop me a note if you feel aggrieved on any matter that you would want to be highlighted. Twitter @itssandekennedy , Instagram @itssandekennedy WhatsApp: +254791890826 Read More about me here
Would you like to get published on this Popular Blog? You can now email Sande Kennedy any breaking news, Exposes, story ideas, human interest articles or interesting videos on: info@sandekennedy.com. Videos and pictures can be sent to +254 791890826 here on WhatsApp by clicking this send button
Powered by
Choose A Format
Story
Formatted Text with Embeds and Visuals
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Image
Photo or GIF
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Gif
GIF format

Send this to a friend