You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively new and exciting piece of structured data: the HowTo Schema. This is a how-to about a how-to on HowTo: HowToCeption!
Did you know Yoast SEO now comes with structured data content blocks for the WordPress block editor? You can automatically add HowTo and FAQ structured data to your content! »
What is structured data?
Structured data is a sort of translator for search engines — it adds context to code. Schema.org is a so-called vocabulary, in other words, a dictionary. By adding Schema.org search engines can instantly figure out what every piece of content means, semantically speaking. This gives search engines the power to do cool stuff with your content, like highlighted snippets in search results, the Knowledge Graph or the carousel. There’s structured data for books, articles, courses, events, jobs, local businesses, music, recipes, products, reviews et cetera. Structured data is getting more important by the day and we’ll see more types emerge in the coming years.
If you want to learn more about structured data and find out how to implement it yourself so you can win those coveted rich results, you can enroll in our Structured data training!
What is HowTo structured data?
According to Schema.org, a HowTo is “an instruction that explains how to achieve a result by performing a sequence of steps.” You can use HowTo structured data to mark up articles that come in a how-to form, but that are not recipes. If there is an element of consumption, it should be a recipe.
HowTo Schema.org was introduced in April 2017 and has now made its way to Google’s search engine. Google is always looking at structured data to do cool stuff with, so it’s easy to see why HowTo is an awesome addition to the roster. How about this, since your Google Home can now read your structured data powered recipes out loud, why shouldn’t it be able to read that how-to on how to fix a leaky faucet or change the busted lights in your kitchen cabinet? Google already has an action that works with smart displays. Google has confirmed that it supports new forms of search results snippets, like FAQs or frequently asked questions, Q&As and How-Tos. At the moment, Google only shows how-to rich results on mobile, not on desktop.
That’s cool and all, but isn’t there a lot of code involved in building a how-to page with valid structured data? Yes, but Yoast SEO has an answer to that. Read on, my friend!
How to add HowTo structured data using the WordPress content block in Yoast SEO
Looking for an easy way to add it HowTo structured data to your WordPress site? Well, you’re in luck as we have one! In Yoast SEO, we’ve introduced the concept of structured data content blocks for WordPress’ new block editor. These blocks, including one for HowTo and FAQ structured data, automatically add the necessary code to the pieces of content that you add to this block. Of course, it validates perfectly in Google’s Structured Data Testing tool. Now adding structured data to your how-to article is as easy as filling in the fields!
Here’s how to add a how-to to your site:
Open a post in the block editor or add a new one
The HowTo content block only works in the WordPress block editor.
Hit the + button and pick the Yoast SEO HowTo content block
You can add your how-to anywhere you want.
The HowTo content block appears on your screen
In the block, you’ll find a way to add a total time it takes to do this how-to (optional), a description field, a first step and a step description. You can also add an image per step, delete it and move it up and down the list.