TECNO held its 2019 Global Partner Summit in Delhi, India 2 days ago using the opportunity as well to unveil its new Phantom smartphone, the Phantom 9.
Having launched the smartphone in Nigeria last week, the OEM which has expanded its global presence to over more than 60 emerging markets across Africa, South Asia, Southeast Asia, Middle East, Europe and the South America also used the Global Partner Summit to announce it has extended its partnership with Premier League Champions, Manchester City.
In 2016, TECNO showed its intent to become a global when it shocked everyone to announce itself as the Official Global Tablet and Handset Partner of Manchester City.
The deal has been beneficial with TECNO using the club to grow its strategic marketing and advertising campaigns globally.
In what has been a successful partnership with the Premier League giant, City legend, Paul Dickov was present at the Summit in Delhi to seal the renewal and also announce a new health and fitness challenge, called TECNO Race to Manchester City, where 40,000 City Indian fans will virtually race across the world to Manchester.
Vice President of Transsion Holdings, Stephen Ha further expanded more on the partnership with Manchester City, he said, “The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world. With a history of business relationships in elite sport, TECNO is delighted to partner with City, a club who we feel shares similar values.”